Generally a TED talk won't be that long, so it's possible for all the audiences to pay attention through all the talk and get all the information what the talkers want to share. So as the begining, a nice hook will catch most of the audiences' attention. Then turns into the time during they are talking. Mostly every good TED talk won't just let audiences to watch themselves talking all the time. They would bring some ideas supplemened such as imagines, videos, music and so on. Changing the form of a normal talking is the way to make it better and special.
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